SEO - Ensuring Your Site is Well-Optimized by Matthew Bredel

Is your website dynamic enough? What if it’s too dynamic? Is there such a thing? In terms of search engine optimization, if your website is too dynamic, this could work against you because the search engines won’t necessarily understand what it is that you do. Search engines look at a lot of basic elements of a website because they can. While certain robust features work great for the user experience, a lot of search engine spiders just pass over them.
There are a lot of common mistakes that prevent really great websites from being found by the people they’re designed for. Learning about SEO can definitely help you maximize your traffic and success potential!

Images - Don’t forget the alt text!

If your website is a site that is is filled with images, this can be good for business because everyone knows that a picture is worth a thousand words. But, it’s important that if your site has images on it that you make sure you use alt text in the html. The search engine spider isn’t going to know what your image is a picture of so won’t know if it’s related to your site’s subject matter unless you tell it what that picture is. Because not all search engines index images, you need to be sure that any search engine spider crawling your site can determine what that picture is related to.

The alt text tag is also a good idea because if for some reason your visitor doesn’t see the image, they can also see what should have been there. Be sure to use keywords that you’re trying to rank for in your image alt text.

URL / Title / Header

Use relevant keywords in your URL, your titles, and the header of each page so that search engines can see what your site is. If you have several product pages, you’ll probably have plenty of images and Google indexing images happens when the images have relevant keywords.

Optimized SEO Content

Website content is gold in terms of providing search engine value. The more website content you write, the more that Google has to work with in terms of knowing precisely what you do and that can result in your site getting the type of traffic that could turn into customers for you.

Writing content on a regular basis is also important because the search engines start to recognize patterns that increase the frequency of their visits to your website. The more often they visit, the more chances you have of being seen as relevant enough to rank well for your desired target keywords and key phrases.

A lot of website owners make a mistake of populating their website entirely before publishing and then just leaving it as a static website. The more often you update, the more often search engine spider programs will stop by so it is a good idea to update the site regularly. This is especially true when you have a dynamic site that has components which may be harder for search engines to read.

There are so many things you can do to increase the amount of incoming website traffic. Search engine optimization isn’t necessarily something you have to hire a pro to do for you. Learn all you can about various aspects of search engine marketing and you’ll increase your traffic, your customer list, and your profits!

About the Author
Get free access to a 10-part SEO tutorial series called SEO Exciter. Learn about various aspects of search engine optimization such as: SEO content writing, optimizing Google images, alt tags, and more. This is exciting stuff because it can help you maximize the earning potential of your website.

3 Surefire Ways To Online Video Marketing Success by Alp Bozkurt

Creating exceptional marketing videos for your target audience proved to be a daunting task. Well, not now! As you create videos for marketing purposes, modern technology affords you some major options as:
a. Manual. It can be tough to be doing it manually, time-consuming, and results can be at times unsatisfactory.

b. Automated. Use software that does it on autopilot like Animoto for example. It takes less than 10 minutes to create a really cool video, the downside is, it lacks personal touch.

You may use a software like animoto, and create a slideshow presentation. There is a third way, that eliminates the hardship of manual labor and lack of voice in animoto slideshows, bringing you the best from both worlds, and much more. I will list all three ways for you: 1. Manual way It includes using screen capture software, doing voiceovers, putting together power point presentations, and converting videos into accepted video formats

2. Animoto slides You can input a few images and let the software do the rest. Downside is lack of interaction with your audience (no voice), but it looks nice. Still much easier than manual, but much less effective.

3. Eclectic Way There is a software that combines the best of manual labor, with the simplicity of automated animoto slides. But it delivers much more in the end. This fully automated software actually converts your textual content (your articles, PLR articles, website content, blog posts) into real, completely natural human voice. All on auto-pilot..

Now, this does not only offer you exciting flexibility in creating videos, it also offers you a chance to create a lot of professionally looking videos in a very little time, with minimum effort on your part. This is crucial nowadays, in high competitive internet marketing game. This is why, in order to achieve high volumes of traffic and a lot of sales, you need to create videos on a regular basis, in large numbers. There is no way around it, or you won`t achieve all of the benefits of online video marketing, that is making a lot of people on the internet rich very fast!

About the Author

Article2Video is the world`s first automated article to video converter. It cuts the effort of creating traffic pulling videos to a minimum. Simply by pasting your articles, choosing your animated video background, music, and transition effects, you have a new video to upload to video sharing sites. Get this amazing tool practically for free at www.Article2Video.com.<A>

How to Effectively Use Social Media for Business by Wendy Moore

The use of social networking sites to connect people has become so widespread today. But other than those who just want to communicate with friends, old and new, the social media is also currently being taken advantage by business oriented people as a way to reach their target clients and improve their businesses. People involved in small business have found a powerful marketing tool in these social networking sites.

Among the top social media used by business people these days are the Facebook, Twitter, LinkedIn and YouTube. With these sites, they are able to expose their businesses to more people on an international level.

Facebook

Facebook has become highly popular in recent years attracting millions of users from across the globe. This popularity has, in fact, led the site’s management to offer marketing platforms that encourage people to share their business endeavors and build communities as well.

To use Facebook to your advantage, make sure to create an interesting personal profile page. Include photos and business information that will attract visitors to read through. Update your information every now and then so that potential clients would know what you’re up to.

Discuss recent happenings regarding your endeavors and interact with readers who post comments on your page. Be friendly at all times and don’t forget to invite clients to be part of your “fans” group.

Twitter

Twitter has attracted a good following in just a few years. One edge of Twitter over the others is that it allows you to know the activities and conversations of other people.

For business people who want to maximize the vast communication potential of this social networking site, it’s best to be consistent at all times when tweeting. This means providing information that will not only make visitors aware of your worthwhile endeavors but will teach them tips and strategies.

LinkedIn

LinkedIn is the most ideal site for entrepreneurs because of its ability to grow your business with less money involved. It is used by many professionals to search for potential employees and expand their business contacts.

Providing a detailed profile (business information and photos) is the best way to expand your network of contacts through LinkedIn. You can include a link to your website or blog where people can get access to more information about you and your business. Interaction is helpful and you can do this by answering questions that provide valuable and interesting information.

YouTube

YouTube is a phenomenal success in terms of video sharing on the internet. This social networking site has become second to Google in terms of search volumes.

If your business has not tried live video streaming yet, it’s time you do because videos are powerful tools in drawing online traffic. Create a short but clear video featuring yourself talking about your business endeavors and how you started out. Later on, you can create several short videos (seminars you conduct, Powerpoint presentations you make, business projects) and upload them on YouTube to save you from storage costs. Make sure as well that you post videos in the category relevant to your business to draw the right target audience.

In using social media to market and improve your business, building trust with readers is essential. And you can only do this by being honest and consistent in providing interesting and valuable insights. What matters is that you share experiences and knowledge that can influence people’s lives and encourage them to take action.

By Wendy Moore
Copyright 2009 Savvy Web Women Pty Ltd

About the Author
WANT TO USE THIS ARTICLE? You can, as long as you include the following:

Wendy Moore is founder of www.affluencia.com and creator of www.SavvyWebWomen.com - inspiring events and programs that show women with client facing small businesses how to better monetize existing clients, attract new ones and create clicks and cash profits online utilizing the power of the Internet.