The Internet Marketing Bullseye Approach by Kim Morris

Copyright (c) 2009 Kim Morris
A Step by step guide to building an internet business and the key tactic to ensuring your product stands out from the crowd.

Firstly, find what other people want; find a hot niche market first. In doing this you need to find a solution to their problem. You can use www.googleeasysearch.com to see how many people are searching on your niche topic. Also, you could try using a survey form to ask potential clients what they want. Once you have your niche worked out you can hire a ghost writer at www.elance.com to write either articles or an ebook.

Secondly, create a product which gives your market what they want. Start off with an information product or an audio product, and answer the needs that your research revealed.

Thirdly, create a powerful compelling sales message. This is the most important part of your website. Use a sales letter on your website to sell your product, and an important note here is that “ugly” sites sell - these are the simple no frills sites. When writing your sales letter remmeber its about how exciting the letter is, not how long it is.

Fourth, design a simple website. Black text, white background is a good start. When your just starting out, forget technology and focus on getting your sit up - hire a web designer if you don’t have the skills to do this yourself. Ensure that on your sales letter you only ssk for one action; you don’t want your visitors getting distracted and the more clicks on your website the less people will buy.

Fifth, bring traffic to your site using Pay per click with google adwords. You also should encourage organic free traffic through articles (submit at www.articlecity.com, or www.ezinearticles.com), press releases (submit at www.prweb.com, and through adding video about you or your site to you tube.

Sixth, use email to turn more people into customers. Capture peoples email wherever possible by having an optin page on your site. Email gives you a second bite of the cherry when someone has come to your site and not bought anything at that point in time. By having thier email you can contact them with other product offers. It allows you to educate people to your value and your products value.

Finally, have an army of people to sell your products. You can achieve this through setting up your own Affiliate program. Clickbank.com is a great place to check out for affiliate products that you can mail to your list.

Secrets to marketing your products

Firstly, ensure you have a Unique Selling Proposition (USP). Here are some examples: Head and Shoulders (Gets rid of dandruff), Olay (Gives you younger looking skin), Red Bull (Gives you wings), Dominos (Get fresh hot pizza delivered to your door in 30 minutes or your money back), Dyson vaccum cleaner (worls first bagless vaccum cleaner) Fed Ex (when it absolutely, positively has to be there overnight), M&Ms (they melt in your mouth, not in your hand) Apple (think differently), Energizer (keeps going and going and going). You need a USP to make your business work. Be specific and differentiate yourself from the crowd. The secret question that finds the USP for you: “Why should I do business with you over anyone else”

Secondly, make doing business with you irresistible. Its not about the product, its about the offer. Think of more ways to make visitors say yes, for example, Is $100000 a lot to spend? Well, it depends on the offer.

Thirdly, let your visitors show you the way to succeed. Test your headlines with customers who will tell you which is best.

About the Author
If you looking for more information on building a successful online business, including strategies, tools and tips on how to build a profitable list, go to http://listbuildingbullseyestrategies.com

High Ticket Selling Online - 5 Super Tips by Gen Wright

What if you discovered how to sell your high ticket items easily? Do you want to know simple formula to boost your high ticket coaching? The purpose of this article is to get you started on the right track making massive income selling high ticket items. Here are 5 simple steps to get you started quickly, easily and automatically starting today…
Step 1 - Get into your customers shoes.

Step 2 - Online traffic generation is the key to massive high ticket success.

Step 3 - Pre-sell your high ticket product, here are some pre-selling tips.

Step 4 - Recruit super affiliates to partner you in success.

Step 5 - Personal touch and rapport building is the key.

The purpose of this article is to show you simple cash winning formula selling high ticket products. Here are step-by-step details that you can apply quickly and easily…

Step 1 - Get into your customers shoe’s

To create a high ticket product you have to make sure that you first focus in knowing exactly what your niche audience wants from you. Therefore you have to think like your customer and know exactly what is hurting them and then you can easily create a simple solution of the problem with your high ticket product. Website traffic generation is the key to selling high ticket products easily…

Step 2 - Online traffic generation is the key to massive high ticket success.

Article marketing is one of the most powerful traffic generation tools that you can easily use to ramp up your high ticket sales. Right simple articles in your niche and spread them in online article directories; this will not only give instant but also long-term traffic to your website from search engines and incoming links that your article generates. Here are some tips that you can easily use to pre-sell your high ticket products…

Step 3 - Pre-sell your high ticket product, here are some pre-selling tips.

Set up powerful teleseminars in your niche and provide your subscribers quality content relating to your high ticket product. At the end of your teleseminar you can recommend your high ticket product, this will boost your high ticket conversion rates because you are helping your clients before promoting your high ticket items. Super affiliates can easily help you to ramp up your high ticket product sales…

Step 4 - Recruit super affiliates to partner you in success.

Recruit affiliates in your niche and make sure that you provide them good commission and offer to promote your high ticket products. This will make sure that your affiliates will market your high ticket products and help you to get more clients easily. How to build a personal touch with your subscribers to boost your high ticket sales?

Step 5 - Personal touch and rapport building is the key.

It important that you start building good relationships with your subscribers, so that it becomes easy for you to promote your high ticket items to them. Send quality content e-mails to your niche audience on a regular basis and help them to solve your problems; this is a surefire way to build relationship with your list.

About the Author
I recommend getting to know Sean Mize at one of these sites:

Sean Mize

Or Coaching Program

Are you a coach, consultant, entrepreneur, or speaker, who is tired of getting paid less than you are worth for your coaching and consulting?

SEO - Ensuring Your Site is Well-Optimized by Matthew Bredel

Is your website dynamic enough? What if it’s too dynamic? Is there such a thing? In terms of search engine optimization, if your website is too dynamic, this could work against you because the search engines won’t necessarily understand what it is that you do. Search engines look at a lot of basic elements of a website because they can. While certain robust features work great for the user experience, a lot of search engine spiders just pass over them.
There are a lot of common mistakes that prevent really great websites from being found by the people they’re designed for. Learning about SEO can definitely help you maximize your traffic and success potential!

Images - Don’t forget the alt text!

If your website is a site that is is filled with images, this can be good for business because everyone knows that a picture is worth a thousand words. But, it’s important that if your site has images on it that you make sure you use alt text in the html. The search engine spider isn’t going to know what your image is a picture of so won’t know if it’s related to your site’s subject matter unless you tell it what that picture is. Because not all search engines index images, you need to be sure that any search engine spider crawling your site can determine what that picture is related to.

The alt text tag is also a good idea because if for some reason your visitor doesn’t see the image, they can also see what should have been there. Be sure to use keywords that you’re trying to rank for in your image alt text.

URL / Title / Header

Use relevant keywords in your URL, your titles, and the header of each page so that search engines can see what your site is. If you have several product pages, you’ll probably have plenty of images and Google indexing images happens when the images have relevant keywords.

Optimized SEO Content

Website content is gold in terms of providing search engine value. The more website content you write, the more that Google has to work with in terms of knowing precisely what you do and that can result in your site getting the type of traffic that could turn into customers for you.

Writing content on a regular basis is also important because the search engines start to recognize patterns that increase the frequency of their visits to your website. The more often they visit, the more chances you have of being seen as relevant enough to rank well for your desired target keywords and key phrases.

A lot of website owners make a mistake of populating their website entirely before publishing and then just leaving it as a static website. The more often you update, the more often search engine spider programs will stop by so it is a good idea to update the site regularly. This is especially true when you have a dynamic site that has components which may be harder for search engines to read.

There are so many things you can do to increase the amount of incoming website traffic. Search engine optimization isn’t necessarily something you have to hire a pro to do for you. Learn all you can about various aspects of search engine marketing and you’ll increase your traffic, your customer list, and your profits!

About the Author
Get free access to a 10-part SEO tutorial series called SEO Exciter. Learn about various aspects of search engine optimization such as: SEO content writing, optimizing Google images, alt tags, and more. This is exciting stuff because it can help you maximize the earning potential of your website.